GoHighLevel SMS error 30007: why carriers filter your texts
Short answer
Error 30007 means a mobile carrier, or the messaging network, filtered the text because it looked like spam or broke messaging policy. In GoHighLevel the usual causes are links from public shorteners like Bitly, no business name or STOP instructions, texting people who didn't clearly opt in, and shouty formatting. Fix the message and the list; resending the same text won't get through.
What 30007 means
The message left GoHighLevel, but a carrier stopped it before it reached the phone. It isn't a problem with the contact's phone (that's 30003) or with registration (that's 30034). It's the content, the sender or the list.
You'll see it on the failed message in Conversations: a red marker you can hover over or click for the error.
How to fix it
- Text only people who opted in. HighLevel's guidance is explicit consent before the first text, and reconfirming consent every 18 months.
- Replace public link shorteners. Swap Bitly, TinyURL and similar links for the full link or a short link on your own branded domain. Keep it to one redirect at most, and don't hide where the link goes.
- Say who you are and how to stop. Put your business name in the message and include STOP instructions. HighLevel recommends opt-out wording at least once a month.
- Write like a person. Cut strings of emojis, repeated punctuation, ALL CAPS and misspellings.
- Honor opt-outs every day. Process DND requests daily and watch for jumps in complaints or opt-outs after a campaign.
- Check it against the messaging policy. Compare the text with the LeadConnector and Twilio messaging policy. Some content is restricted no matter how it's worded.
- If you think it's a mistake, send examples. Send HighLevel support three or more examples from the last 7 days, as links to the conversations.
What doesn't help
- Resending the same message to the same people. HighLevel warns that repeated failures hurt your sending health.
- Swapping one public shortener for another.
Common questions
- Does a 30007 text cost anything?
- Check the message's status in Conversations. Carrier fees and charges for failed messages are set by LeadConnector and Twilio, so the details are in your phone billing, not in the error.
- Will registering for A2P 10DLC stop 30007?
- Registration is required to text from a US 10-digit number at all, and unregistered traffic fails with 30034. Being registered doesn't stop filtering of content that looks like spam, so you still need the fixes above.
- Can I use a link shortener at all?
- Yes, if it's a dedicated short domain that belongs to your business. HighLevel and Twilio both warn against shared public shorteners.
More texting fixes
GoHighLevel error 30034: texts fail from an unregistered number
Your US number isn't linked to an approved A2P 10DLC campaign yet. Register in Trust Center, then wait up to 24 hours.
GoHighLevel SMS error 30003: the phone couldn't be reached
The carrier couldn't reach the phone: off, no signal, or not able to take texts. It also turns on SMS DND for that contact.
A2P 10DLC campaign rejected in GoHighLevel: what to fix
The usual reasons: opt-in wording, a privacy policy that doesn't cover mobile data, sample messages, or the website.
GoHighLevel: a contact isn't getting your texts
Usually DND is on for that contact, or they replied STOP. You can't override a STOP; they have to text START.
GoHighLevel texts sending from the wrong number
HighLevel picks the number in a set order: the one chosen for that message, the user's number, the conversation's number, then the default.
GoHighLevel texts with links getting blocked
Public link shorteners get texts filtered. Use the full link or a short link on your own domain, with no more than one redirect.
GoHighLevel MMS or images not sending
Usually the image is too big for the carrier, the file type isn't supported, or the recipient is outside the US and Canada.
GoHighLevel SMS opt-out keywords: STOP, START and HELP
STOP, STOPALL, CANCEL, UNSUBSCRIBE, END or QUIT opt a contact out. START, YES or UNSTOP opt them back in; toll-free only takes START or UNSTOP.
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