GoHighLevel news for business owners
The HighLevel releases and changes that matter to a business running its own account, with what to do about them. Each links HighLevel's own changelog.
GoHighLevel adds custom appointment statuses
Since October 28, 2026, you can create your own appointment statuses in GoHighLevel, like "Checked in" or "Awaiting documents", each sitting under one of six fixed states. Workflows can trigger on them, set them and filter by them, and class calendars can carry a status per attendee. It's in Labs.
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GoHighLevel can now text from your existing number
On October 30, 2026, HighLevel added hosted numbers: text from your existing US local or toll-free business number in HighLevel, while voice calls stay with your current carrier. It's in Labs, only an agency owner or admin can start it, and the number still needs A2P registration.
Read the updateGoHighLevel shows A2P status per number, with clearer rejection fixes
Two A2P changes in October 2026: each phone number now shows its registration status (pending, registered or failed) as it happens, with an "A2P Verified" tag when it's done, and the "View required fixes" screen for rejected campaigns now gives separate steps for the chat widget's quick setup and for manual setup.
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RCS messaging arrives in GoHighLevel Labs
HighLevel added RCS (rich communication services) messaging in Labs on October 28, 2026, with registration handled inside HighLevel. It's switched on by the agency for each sub-account.
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GoHighLevel Field Services is in private beta
HighLevel has opened a private beta of Field Services, a module for businesses that work at the customer's location: requests, estimates, jobs, visits, invoices and payment in one place, with drive-time scheduling and a crew app. It's by request only; there's nothing to turn on yet unless HighLevel enables it for you.
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GoHighLevel Conversation AI can now start the conversation
HighLevel added outbound to Conversation AI on October 27, 2026: a Conversation AI agent can send the first text when something happens in your account, like a form submission or a missed call, and AI Campaigns can message a segment to reactivate old leads. Both are in Labs, text-only, and switched on per Conversation AI agent.
Read the updateWhatsApp marketing in GoHighLevel has to move to MM Lite
HighLevel announced on October 19, 2026 that Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Marketing messages have to move to Meta's Marketing Messages Lite (MM Lite). Service and utility messages aren't affected, and your templates and numbers carry over.
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