WhatsApp marketing in GoHighLevel has to move to MM Lite
Published
Short answer
HighLevel announced on October 19, 2026 that Meta will stop delivering WhatsApp marketing messages through the Cloud API on October 13, 2027. Marketing messages have to move to Meta's Marketing Messages Lite (MM Lite). Service and utility messages aren't affected, and your templates and numbers carry over.
What's changing
- Marketing messages: must go through MM Lite before October 13, 2027.
- Service and utility messages, like confirmations and replies: no change.
- Templates and numbers: carry over when you switch.
Who it affects
Businesses that send WhatsApp marketing messages from HighLevel.
What to do
- Go to Settings > WhatsApp > Enable MM Lite.
- In your WhatsApp account, open Requests > Respond > Continue > Finish.
- Send a test marketing template to your own number afterward.
Related fixes
GoHighLevel WhatsApp setup, and the common errors
Pick coexistence, a new number or a migration in Settings > WhatsApp. Outside Meta's 24-hour window only approved templates send.
Read the fixGoHighLevel: a contact isn't getting your texts
Usually DND is on for that contact, or they replied STOP. You can't override a STOP; they have to text START.
Read the fix
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