A2P 10DLC campaign rejected in GoHighLevel: what to fix

The common rejection reasons, and the fix

1. Privacy policy (code 30908). Add: "No mobile information will be shared with third parties or affiliates for marketing or promotional purposes."
2. Opt-in (30896). List every way people opt in. Use a separate checkbox, unchecked by default and optional. The consent text states the message type and how often, "message and data rates may apply", and how to opt out.
3. Marketing consent. Get separate consent for promotional texts.
4. Opt-out (30887). Include opt-out keywords and a confirmation that no more messages will be sent.
5. HELP reply (30890). The HELP reply includes your business name and a phone number or email.
6. Sample messages (30892, 30893). Include the business name and opt-out wording, make each sample different, put merge fields in brackets like [First Name], and use full HTTPS links, never public shorteners.
7. Website (30891, 30907, 30919). Public, with no login wall, showing the company name, what you do, contact details, privacy policy, terms and a mention of the text program.
8. Call-to-action check (30909). The opt-in form has to load at the exact website address you gave, with no login or cookie wall in the way.
9. Brand details (30881). The legal name matches your registration documents, and the contact email is on your business domain, not Gmail or Yahoo.

How to resubmit

1. Open the campaign. Settings > Phone System > Trust Center > Brands & Campaigns > Campaigns tab.
2. Read every reason. Click "View required fixes" for each reason listed. A campaign often has more than one.
3. Make it consistent. The description, samples, website, opt-in, privacy policy and terms should all describe the same program.
4. Resubmit. Some fields can't be edited after submission; in that case, create a new campaign.

How to find the cause

Start with the campaign's status in Settings > Phone System > Trust Center > Brands & Campaigns > Campaigns. The status tells you whether there's anything to fix yet, and where to look.

Then check each reason against the live pages, not your notes. Open your website and opt-in form in a private browser window, logged out, the way a reviewer sees them. A form behind a login or cookie wall, or a privacy policy only reachable after sign-in, will fail the same check again.

Read your sample messages as a stranger would. Each one should name your business, read like a real text from the use case you picked, and include opt-out wording. Twilio's code 30893 is for samples that don't match the campaign's use case, like a promotion on a campaign registered for appointment reminders.

How to confirm it's fixed

1. Let it sit in Pending. Expect Pending while it's reviewed, and don't edit or resubmit again in the meantime. Twilio's guidance quotes up to five business days for a standard campaign; HighLevel doesn't publish a fixed time.
2. Check the number, not just the campaign. Once the campaign shows Approved, go to Settings > Phone System > Phone Numbers and confirm each number you text from has the green A2P Verified label. If it's missing, link the number to the approved campaign. HighLevel says texting won't work until it is.
3. Text your own phone. From Conversations, send a message from the registered number to your own mobile. A pass is the text arriving with no red marker on it.
4. If it fails with 30034. Wait up to 24 hours after approval and try again, as HighLevel's error dictionary suggests. If it still fails, contact support.
5. Test the opt-out you described. Reply STOP from your phone and check that SMS DND turns on for your test contact, then reply START to opt back in. It's the flow you promised in the campaign, so make sure it works.
6. Check the first day of real traffic. In Settings > Phone System > Messaging tab > Messaging Analytics, the Failed card lists any text that didn't go through, with its error code.

Content that can't be resubmitted

Some campaigns are rejected for the content itself, not the paperwork: sex, hate, alcohol, firearms and tobacco, cannabis, some lending, gambling, crypto, spam and phishing. HighLevel lists these as reasons that can't be fixed by resubmitting.