GoHighLevel Google Business Profile reviews or messages not syncing
Short answer
Google shut down Business Profile chat on July 31, 2024, so customer messages from your Google profile can't arrive in GoHighLevel any more. What still works is reviews, calls from the profile and booking through Reserve with Google. When reviews don't sync, the connection usually lacks permissions, was made with an account that isn't an owner or manager of the profile, the profile isn't verified, or only one of several locations is connected.
How to fix it
- Know what changed. Google says chat and call history features are no longer available as of July 31, 2024. Customers can still call you, or reach you by text or WhatsApp.
- Use an owner or manager. The Google account you connect with needs owner or manager access to a verified profile. In Google: Business Profile settings > People and access. New users wait a week for some actions.
- Connect. Settings > Integrations > Google Business Profile > Connect.
- Reconnect if it's quiet. If it shows connected but nothing syncs, look for a missing-permissions warning under Settings > Integrations > Google and click Reconnect.
- Connect every location. Repeat the connection for each location; HighLevel supports several profiles in one sub-account.
- Track calls. HighLevel can track calls that come from your Google profile; turn it on in the same integration.
- Replace the old chat. Add your text number or WhatsApp to the profile so customers who used chat have another way in.
Common questions
- Can I get Google messages back?
- Not from Google Business Profile chat; Google discontinued it. Point customers to your text number or WhatsApp instead.
- Do old reviews come in when I connect?
- HighLevel's article doesn't say how far back it goes.
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