GoHighLevel review requests not sending
Short answer
When GoHighLevel review requests don't go out, check that SMS or email review requests are switched on in Reputation settings, that your Google Business Profile is connected by an owner or manager and verified with Google, that a review link is set, and the request's status under Reputation > Requests. A request marked Failed usually means bad contact details; SMS requests also need a registered number.
How to fix it
- Connect Google Business Profile. Settings > Integrations > Google Business Profile > Connect, using a Google account with owner or manager access. The business has to be verified with Google.
- Switch requests on. Reputation > Settings > SMS Requests or Email Requests. Turn on review requests, set when they send after check-in, how often to repeat until clicked, and the maximum retries.
- Set the review link. Reputation > Settings > Review Link: Review Balancing or a custom link. Your request templates pull this link in with HighLevel's review link custom value.
- Check the status. Reputation > Requests shows Queued, Sent, Delivered (SMS) or Failed. Failed means invalid contact details or another problem. If you send email through your own SMTP, send as the user whose address matches the SMTP sender.
- Send from a workflow. Add the Send Review Request action, for example after Appointment Status changes to showed. It uses the templates in Reputation settings.
- Fix texting first. SMS requests fail for the same reasons any text does: registration and DND.
Common questions
- Why did a customer get several requests?
- Reputation settings repeat a request until it's clicked, up to the maximum retries you set. Retries stop once they click the link.
- Can you send review requests for me automatically?
- Yes, with a workflow that sends one after the job is marked done. We found no review-request endpoint in HighLevel's API, so it runs inside HighLevel, and we set it up for you.
Rather we set it up?
We set this up for you as part of a done-for-you package, quoted on a free call.
Follow-up, reviews & reactivation
Nurture that turns "not yet" into booked, old leads and past customers brought back, and review and referral requests after every job.
Related fixes
GoHighLevel: a contact isn't getting your texts
Usually DND is on for that contact, or they replied STOP. You can't override a STOP; they have to text START.
Read the fixGoHighLevel workflow not triggering: a checklist
Usually it's still in Draft, the trigger filters don't match, or re-entry is off. The execution logs tell you which.
Read the fixGoHighLevel error 30034: texts fail from an unregistered number
Your US number isn't linked to an approved A2P 10DLC campaign yet. Register in Trust Center, then wait up to 24 hours.
Read the fix
Want GoHighLevel set up and running for you?
Book a free 15-minute call. Tell us what you sell and where your leads come from, new account or the one you have, and we'll tell you what we'd set up, how long it takes and what it costs.