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GoHighLevel Conversation AI not replying

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Short answer

When GoHighLevel's Conversation AI doesn't reply, the bot is usually off or in suggestive mode (it drafts but doesn't send), the channel isn't assigned to it, it isn't the primary bot, it's outside its working hours, or it's inactive or asleep for that contact, which happens after a STOP, a manual reply, a workflow message, a human handover or the message limit. It also pauses when the AI usage allowance runs out.

How to fix it

  1. Set it to auto-pilot. AI Agents > Conversation AI > your bot. Suggestive mode drafts replies but doesn't send them.
  2. Assign the channels and make it primary. In its settings, check the supported channels. A bot that isn't primary only replies inside workflows.
  3. Check the bot's status for that contact. In Conversations, the bot status in the message box shows active, inactive or sleep. A STOP, the message limit, a manual reply, a workflow message or a handover can turn it off; HighLevel's logs show which.
  4. Check the sleep settings. Since May 2026 there are separate settings for sleeping after a manual message and after a workflow message, and a setting for when the bot wakes up again.
  5. Check the message limit. Each conversation allows 1 to 100 bot messages, 100 by default. Mark it as read, or use the Update Conversation AI Bot and Status action, to wake it.
  6. Check working hours. Under the bot's Deploy tab (a Labs feature). Outside them it doesn't reply on those channels.
  7. Check usage. AI is billed by use or through an AI Employee plan. When the included allowance is used up, further use pauses unless extra usage is switched on.
  8. Email replies. The bot needs a connected inbox, email assigned to the primary bot, and auto-pilot.

Common questions

Can Conversation AI take payments while booking?
HighLevel says the bot doesn't collect online payment when it books.
Should I test it first?
HighLevel's setup guide says to test lead capture, FAQs, booking and unknown questions before switching on auto-pilot.

Rather we set it up?

We set this up for you as part of a done-for-you package, quoted on a free call.

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